Philosophy & Culture
“The spark that ignited the flame that became tuvuga began with the global fear of the Avian flu pandemic. As the birds flew from West to East it became obvious all borders were ‘open’ and any attempt to control the disease would depend upon a universal collaboration not just between governments but people and caregivers. Fear and rumor were rampant. But global pandemic management requires effective global communication which, in turn, requires barriers of language and delivery be removed.
Thus, tuvuga became the nexus, the connector, between a critical need and a solution.
However, we soon learned, to keep the ‘flame’ of tuvuga ‘hot and high’ requires much more than great technology . It means a commitment to a shared understanding of the tuvuga philosophy, providing a framework for organic growth and developing a culture which attracts the people who believe in the mission and reflect the values of tuvuga.
The tuvuga philosophy is built around two fundamental principles: giving a Voice to the Voiceless and, in so doing, believing the Planet Connects for Good.
You can’t work at tuvuga unless you subscribe to this core philosophy. Everyone here contributes to a constant process enhancing the philosophy through our collaborations. It’s dynamic in its manifestations but not its core integrity. We know who we are and where we’re going. How we do it, day by day, is an exciting, ever changing journey.
Our collective intention is to always recruit people who share these core values which require embracing diversity, nonjudgmental acceptance of all cultures and opinions, understanding we’re stewards and fiduciaries for our investors, both vision and pragmatism, respect for each other and those we serve and where a sense of humor is essential!
Nothing is static. Our philosophy is like our Constitution – the fundamentals are immutable while the applications reflect reality.
The company’s Culture is dynamic, a work in progress, evolving every day, not imposed but crafted by those who assume the responsibility to keep that flame burning bright, ‘hot and high’, night and day, through rain, wind as well as good weather. Its warmth just grows and nurtures.” — George Deren, CEO tuvuga